Sex(y) sells. But it doesn’t work, does it?
The vast majority of (newbie) property investors – despite what they may tell you – don’t really want consistent, ‘money-box’ properties that generate predictable returns.
Weird?
Well not really if you think about the way people are wired ‘emotionally.’
What they (unconsciously) really want is dinner-table stories and excitement.
“I’ve got a beautiful property in a stunning location; I’d live in it myself, just look at the brochure.”
“I’ve got a holiday home near the beach that makes money too!”
“I’ve got a ‘developer’ discount on 3 new builds and they’re spec’d right up.”
Great stories. Exciting.
Peer group love and ego massage at no extra cost.
No one wants to sit at the dinner party and recount stories of dirty sheds they own in ‘working-class’ areas.
What we thought made real income when we started was as far away from the reality as it possibly could have been.
Just like Magazines use photoshop to sell the beauty-dream, overseas property companies and developers use big brochures to ‘sell the sexy’ in property; but like the world of glamour, it hides the ugly truth and makes us believe we can be (and have) something unattainable.
You see, sustainable profits in property is much more ‘real and dirty.’
It’s good numbers and proven PnL. It’s the right strategy and timing. It’s effective management.
And the best results come from the ‘boring.
The best results come from local properties hidden and Vanilla-dull, tightly yet quietly managed in high-demand areas and through efficient management.
Sorry if that sounds boring. (See the ‘P.S.’ below)
Property income is a relatively predictable step by step system (R.E.A.S.O.N & C.A.S.T.L.E.D model) that doesn’t require Silicon Valley creativity or Harvard intelligence…
But boring, predictable, consistent, step by step models and systems.
Sound fundamentals.
Scarcity of availability, rental demand, low cost high margin, locality and amenity…
And hey do some of them look awful! They’d need more than photoshop to get them on the front page of a glossy landscape brochure.
But they produce income. Predictable, sustainable income.
It’s NOT ‘exciting,’ and that’s why most people don’t stay the distance; because they’re looking for daily excitement.
And so they keep changing, jumping and flitting to pre-empt the boredom, chase the ‘variety’ (hotspot chasing, new developments, off plan golf courses endorsed by past-it celebrities) and the dinner table pageantry…
And they consistently lose money.
(But they have great stories)
Let me ask you a question:
Have you ever read a book twice?
How about 10 times?
No?
That’s because it gets tedious.
But read a (good) book 10 times and you’ll know it more than anyone else.
So what can you do if you want to be wealthy, but you like excitement & newness too?
(And believe me, I’ve wrestled with this for a decade because, unlike my Terminator-machine business partner, I crave excitement out of life. Daily).
You follow the system, bank the income, but remove yourself from the day-to-day grind-operations of the boring (yet essential) tasks as quick as you can.
(I’ve not viewed a single let property for over 5 years yet have ownership in nearly 300).
First you have to learn the system.
Then you build your team, system and/or outsource the management
When we first started in property, we did everything ourselves: viewing properties, buying, dealing with mortgage brokers, refurb-ing and renting out and managing tenants…
You name it, we did it; ourselves. Our time. Easily 16 hours a day for best part of 2 years. The hard way. “Sweat beats regret,” we said.
But we didn’t grow as fast as we could. We were too busy to be rich. It was another glorified full time job.
Fast forward to now and property for us, and for Progressive, is a leveraged, systemised business. Over 35 staff at Progressive House. Refurb & buying teams on rotation.
Progressive Lets manages the best part of 300 tenants who rent our properties. Personal assistants and team members in every department take on the roles in the business we tried [and failed] to juggle in the early days.
But I, maybe like you, craved for constant newness; I lived for excitement.
But I liked money too.
So what did we do?
We created a (boring) predictable, step by step system to earn “Multiple Streams of Property Income” in the shortest possible (yet realistic) timeframe, to compound & multiply income fast using the ‘cross-stream’ investing technique.
We leveraged multiple property cashflow strategies which produce residual, leveraged and passive income – the right and sustainable way, through systems. Through doing the same things over and over like producing cars on a factory line.
Want to get your hands on our system(s) so you can learn it yourself then leverage & outsource the dull stuff?
Want to achieve more by doing less of the dirty work?
Want to remove overwhelm, confusion, overload and create strategic clarity?
Learn How To Buy Property With No Money Down
Making money is boring.
But spending money is FUN!
Plus it sure does beat being poor, right?
P.S. if it’s excitement you’re after, spend a weekend in LA or shop at Harrods.
But if you want to make income in the property market, get used to getting the simple, boring, predictable fundamentals and systems right:
